Diono Buckles Up for Growth with BigCommerce

Solution

All in with BigCommerce

Fred introduced Tim to BigCommerce. In March 2020, the two sat down and drew out the vision for Diono’s digital-first approach and which providers would align best to the brand’s strategy. The conversation turned to what ecommerce platform to select and that’s when Fred said, "Well frankly, at the moment there's only one that I think we should use, and it's BigCommerce." 

“At that time I didn't know a great deal about BigCommerce, but as we drew out and built the tech stack and came to a consensus on what we wanted to achieve, Fred was even more convinced BigCommerce was the right choice for us to go with. I recall him saying, ‘Yep, this is the one to go for,’” Tim said.

“When Tim first reached out he was on a broken WooCommerce store that we had to fix before we could get the new site started. I think showing Tim a path forward that alleviated much of the pain points they were experiencing was intriguing. Moving to a much more complex site with a robust technology stack enabled us to add nearly a dozen integrations, including robust content management and localization through FusionCMS, Salsify PIM and BigCommerce,” Fred said.

Diono used a BigCommerce Implementation Project Manager to keep the various teams and overall project on track. At the end of the day, Diono had launched five headless ecommerce stores on BigCommerce in less than 12 months. These stores operate in the US, Canada, Mexico, the UK and other places within Europe. 

“We have gone as all-in as possible to make BigCommerce the center of everything we're doing. It's a testament to the platform that we can get a complex website with a complex tech structure in five different instances done in less than a year,” Tim said.

Apps and integrations: Getting the most out of what’s available

The Codisto Channel Cloud app, an all-in-one multichannel marketplace listing tool for Amazon, eBay and Walmart, runs on all the sites as does Yotpo for product reviews, Klaviyo for automated SMS and email marketing and ShipperHQ for product shipping and fulfillment. “We also have integrated the Mercado Libre integration that allows us to operate online marketplaces throughout Latin America,” Tim said.

Diono was an early adopter of B2B Edition, which offers enterprise-level B2B functionality to enable B2B operations online and provide customers with seamless transactions and self-service account capabilities.

“We do not have our own brick-and-mortar stores, but we supply other retailers and marketplaces like buybuy Baby, Walmart, Amazon, Google and eBay. That's why we were attracted to B2B Edition. It allows all of our specialty and independent trade customers to order through our BigCommerce site. They can see into our inventory and place, pay for, and ship orders without worrying if inventory is too low or out of stock. It simplifies the purchasing process and makes it more efficient,” Tim said.

Individual consumers can shop on Facebook and Instagram and pay directly on Diono’s website using an array of payment solutions that include Braintree, Fast, ApplePay, GooglePay and all the standard payment processors through Stripe. 

Diono also reaps the benefits of using BigCommerce's native integration to Google BigQuery, a serverless, multi-cloud data warehouse that sends data to Google Data Studio. It helps Diono manage and analyze its data with built-in features like machine learning, geospatial analysis and business intelligence.